A great place to be
Our region represents Germany at its best. Five of Germany's biggest corporations are located here, it holds a top rank in research and development, and it is among the culturally most attractive regions of the country. All these factors make our region a great place to work, live, and travel.
We work to enhance the perception of our region as a location with a high quality of life, in an effort to attract skilled talent from Germany and abroad to come and live with us between the mountains and the heath. For this target audience, as well as for residents, our regional web portal provides a wealth of information that helps with getting to know the land and its people even better. With an image-building campaign, we market our region as a unified whole.
Our regional marketing unit is also a partner in the “ZeitOrte” project that combines tourism and historical research. The project has created a network of over 100 attractive sites and facilities for visitors, within a thematic framework that extends over six different epochs from prehistory to the present.
Our commitment helps to showcase the strengths of our region in the competition between cities, to enhance the sense of identity among residents, and to show visitors and people who come here for work what a great place to live and be our region is.